Market Mapping and Sizing
Market Mapping and Sizing
In this course, you will learn about market sizing, segmentation, and how to calculate TAM, SAM, etc.
Course Curriculum
Introduction
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Meet Noreen2Mins
Market Sizing
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Market Mapping and Sizing - Concepts11Mins
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Market Mapping and Sizing - Market Mapping Graph4Mins
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User and Customer6Mins
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Two Sided Market16Mins
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Your Competitive Advantage6Mins
How to Calculate Market Sizes
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Calculating Market Sizing4Mins
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Why Market Segmentation1Min
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Market Sizing9Mins
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Market Mapping and Sizing - Total Addressable Market4Mins
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Market Mapping and Sizing - Serviceable Addressable Market2Mins
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Market Mapping and Sizing - Calculate Target Market3Mins
Summary
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Conclusion6Mins
Facilitators
Noreen L
Noreen is a Project and Product Manager at MBM. Her role has allowed her the opportunity to empower and shift the lives of young people - mostly women through uniquely designed programs and later on as an advisor in preparation of their investor<br>conversations.<br>Has had the op…
Startups.bafunde.com is an initiative sponsored by partner organizations to equip startups with skills necessary to develop their businesses from an idea stage to commercialization.
This project has been implemented by C4DLab, a prototyping and innovative startup incubation lab at the School of Computing and Informatics, University of Nairobi. The lab works with entire university community, with a reach to more than 70,000 people, including faculty, students, staff and alumni.